CRN Media Kit

 

Introduction

We are The Channel Catalyst. Backed by nearly 40 years of technology channel experience, The Channel Company is the leader in media, events, communities, insights, strategy and marketing services for technology vendors, solution providers, and IT professionals.

Our media brand, CRN, is the #1 trusted source for IT channel news, analysis, and insight. The IT channel is our sole focus and passion. We understand the unique challenges facing the partner and vendor ecosystem better than any other media network. That’s why 7x more channel partners* visit CRN.com each month and consume twice as much content as any other channel media site.

More Solution Providers turn to CRN every day to help solve their challenges and make the right choices for their customers and their own business. Demonstrate your commitment to the channel by creating a presence on CRN in front of a highly engaged audience of 150,000 IT and OT Solution Provider organizations and 1.5 million individuals, eager to consume the latest in business intelligence and technology trends.

Channel Point of View

Channel Point of View

Empowering Content

Empowering Content

Market Intelligence

Market Intelligence

Brand Awareness

Brand Awareness

Partner Recruitment

Partner Recruitment

Thought Leadership

Thought Leadership

 

*Alexa.com

 

CRN MEDIA

CRN editors are at the forefront of channel news, technology trends, business analysis, and competitive research; guiding and advising Solution Providers on the most important IT channel issues. Whether you’re trying to reach a broad audience or a subset group, CRN is uniquely positioned to effectively deliver your message through our integrated media platform. Our diverse portfolio of media solutions reach partners in every way they engage including easy-to-consume video and social networking. The CRN network is built to empower Solution Providers every day, which is why:

90% Use CRN media92%Use CRN media
 
84% Say ads in CRN are influential in driving their selling decisions88%Say ads in CRN are influential in driving their selling decisions
69% Say ads in CRN demonstrate channel commitment73%Say ads in CRN demonstrate channel commitment
82% Prefer to use one site that contains all critical supplier info instead of navigating to each suppliers site82%Prefer to use one site that contains all critical supplier info instead of navigating to each suppliers site
76% Of CRN media users read both CRN.com and CRN magazine80%Of CRN media users read both CRN.com and CRN magazine
87% Find CRN an important source when looking for new partnerships83%Find CRN an important source when looking for new partnerships
87% Agree that channel commitment plays a role in decision to use services88%Of solution providers are expanding with current suppliers and/or adding net new suppliers
95% are highly likely to recommend CRN to a colleague95%Are highly likely to recommend CRN to a colleague

 

81%

81%

of Solution Providers say that reading an article or seeing an ad in any CRN product about a technology supplier with whom they have a non-strategic or transactional relationship inspires/influences them to sell

79%

79%

of Solution Providers say CRN is important in helping them find new partners

72%

72%

of Solution Providers believe an ad in any CRN product is a sign of the technology supplier commitment to the Channel


Top features that motivate Solution Providers to interact with an ad:

Info about a new technology

72%

Info about how customers will benefit from the technology

54%

 

Data from 2021 CRN Media Readership Survey

 

CRN.COM

CRN.com is updated constantly by our experienced editorial team with pertinent IT channel news stories, more often than any other IT channel media site. That’s why Solution Providers come to us and stay with us. CRN.com has more than 3.7 million page views on average each month across more than 730,000 unique visitors. These visitors stay an average of 5.5 minutes each time they visit the site. CRN ranks in the top 1% of websites worldwide.

 

Reasons Solution Providers Are Visiting CRN.com:

Reasons Solution Providers Are Visiting CRN.com

 

Most Useful Information on CRN.com:

Most Useful Information on CRN.com

 

CRN Media Readership Survey 2021, Sites Visited in the Past Month

 

CRN MAGAZINE

Feature stories in CRN’s bi-monthly magazine and special issues have staying power. Solution Providers not only pass along the magazine, they keep it around to reference over time, giving it a long shelf-life.

91% Solution Providers read CRN Magazine

of Solution Providers read CRN Magazine online or in print

88% go online after reading CRN magazine

CRN readers go online to investigate companies that they have read about in CRN magazine

63% of Solution Providers say info coming from CRN Magazine Special issues is more credible than coming directly from the supplier

of Solution Providers say info coming from CRN Magazine Special issues is more credible than coming directly from the supplier

60% of magazine subscribers visit the digital issue

of magazine subscribers visit the digital issue

 

Data from 2021 CRN Media Readership Survey

CRN magazine sample