ONLINE AD SPECS
GENERAL INFORMATION
All ads must support asynchronous loading HTML, Flash, Rich Media
Max File Size: 100K
Animation Time Limit: 15 Seconds
Loop Limit: 3 loops, 15 seconds each
For Video Units:
- Linking URL is required upon submission
- Sound is required to be initiated by user
- Clickable mute button is required
- Close button is required
STANDARD BANNER
Desktop Footer Ribbon
982x40 and 970x90
Half-Page Ad
300x600
IMU
300x250
Leaderboard(top)
728x90
Mobile Footer Ribbon
320x50
Mobile Top Ribbon
320x50
Text Links
70 Characters
EXPANDABLE BANNERS
Deadlines:
- gif, jpg, HTML - 2 business days before launch
- Flash - 5 business days before launch
- Expanding units are user-initiated either on-mouse over or on-click
Expanded Leaderboard
728x90 expands to 728x300
Mobile Expandable Unit
320x50 expands to 320x480
Ribbon Ad
980x40 expands to 640x480
SPONSORED POSTS
Title: Up to 76 characters with spaces
Description: Up to 144 characters with spaces max<
Image: 70x70 nothing with text, preferably a small picture or logo
HIGH-IMPACT BANNERS
Video Half-Page Ad
300x600
Side Curtain Ad
125x600 or 160x600
Video IMU
300x250
PRINT AD SPECS
To ensure optimal print production, all artwork provided must be 4-color (CYMK) vector or 4-color (CYMK) 300dpi raster (Bitmap).
Ad Specifications
| AD UNIT | DIMENSIONS |
|---|---|
| Full Page | 7-3/4" x 10-1/2" |
| Spread | 15-1/2" x 10-1/2" |
| FRACTIONALS | |
|---|---|
| 1/2 Horizontal Spread | 15-1/2" x 5-1/8" |
| 1/2 Horizontal | 7-3/4" x 5-1/8" |
| 1/2 Vertical | 3-5/8” x 10-1/2” |
| 2/3 Vertical | 5-1/8” x 10-1/2” |
| 1/3 Horizontal | 7-3/4” x 3-1/2” |
| 1/3 Vertical | 2-3/8” x 10-1/2” |
| 1/3 Horizontal Spread | 15-1/2” x 3-5/8” |
| Island | 4-7/8” x 7” |
| GATEFOLD | |
|---|---|
| Wrap | 7-1/8” x 10-1/2” |
| Spread | 14-5/8” x 10-1/2” |
Please note: All ads must contain a 1/2” margin around the live area. For bleed, use 1/8” (excluding island ad unit). Fractional ads (excluding island ad unit) only need a 1/8” bleed on document edges. Crop marks should be outside of the bleed not within the bleed area.
Ad Units
