Accelerate Channel Initiatives


CRN’s extensive portfolio of media solutions is designed to meet your IT channel goals - thought leadership, brand awareness, partner recruitment, partner enablement, and partner growth.

Addressing channel partners at every step of the journey will help you capture and nurture the right partners at the right time. By providing this critical intelligence, you can advance the partner along their path and gain a competitive advantage.

Establish your company as a trusted IT channel ally and thought leader by providing valuable content that educates channel partners, offers actionable guidance in your area of expertise, and keeps your brand top of mind.

Channel Initiatives



Media Solutions

Channel Initiatives

Digital Advertising

Always be visible to current and potential IT channel partners on the website they visit most. Seize this channel marketing opportunity to introduce your company to channel partners as a helpful resource and IT thought leader through CRN’s digital advertising programs.

  • Online Display Ads
  • Online Video Ads
  • Suggested Posts
  • Podcast Ads
Channel Initiatives


Video content gets higher engagement in the IT channel than anything else online today. Internet users are increasingly more interested in visual content than written content. CRN has many options to expand your influence in the IT channel and engage your audience.

  • Custom Options
  • VARs in Cars
  • CRNtv on Location or On Demand
  • CRNtv CloseUP
  • Executive Interview
  • Partner Event Coverage
  • Tech & Brand Focus
  • Video Podcast

Native Advertising

Position your brand as an IT channel market leader by embedding your insights and expertise within the renowned, high-profile framework of through a native advertising campaign. Your brand will build editorial validation with high-value content, thought leadership through your social network, and partner lead generation.

  • CRN360
  • CRN CloseUp
  • CRN Learning Centers
  • CRN Showcase
  • Custom Microsites
Digital events

Digital Events

From on-demand webcasts to large-scale, immersive, virtual IT channel partner conferences, CRN’s online event management and marketing services enable technology suppliers to bring a broad audience of channel partners together for interactive training, discussion, channel partner program onboarding, and more.

  • ChannelCasts
  • Virtual Partner Conferences
  • Virtual Training Centers
IT Channel Partner Communications

IT Channel Partner Communications

Position your company as an innovative force in your field and capture mindshare with channel partners by delivering purposeful, relevant content to a targeted Solution Provider audience on the CRN network.

  • Account Based Marketing
  • Content Creation and Marketing Services
  • Content Syndication
  • Custom Newsletters
  • CRN Newsletter Sponsorship
  • Email Marketing
  • Social Media Services


CRN Magazine is the most widely read tech publication among IT channel Solution Providers and the go-to print marketing platform for channel marketers, with a circulation of 100,000 qualified partners and a total readership of more than 300,000 including pass-along.

  • Advertorials
  • CRN Magazine
  • Custom Publishing
  • Special Issues