Ad Specs

 

ONLINE AD SPECS

GENERAL INFORMATION

All ads must support asynchronous loading HTML, Flash, Rich Media
Max File Size: 100K
Animation Time Limit: 15 Seconds
Loop Limit: 3 loops, 15 seconds each

For Video Units:

  • Linking URL is required upon submission
  • Sound is required to be initiated by user
  • Clickable mute button is required
  • Close button is required

STANDARD BANNER

Desktop Footer Ribbon
982x40

Half-Page Ad
300x600

IMU
336x280 or 300x250

Leaderboard(top)
728x90

Mobile Footer Ribbon
320x50

Mobile Top Ribbon
320x50

Text Links
70 Characters

EXPANDABLE BANNERS

Deadlines:

  • gif, jpg, HTML - 2 business days before launch
  • Flash - 5 business days before launch
  • Expanding units are user-initiated either on-mouse over or on-click

Expanded Leaderboard
728x90 expands to 728x300

Mobile Expandable Unit
320x50 expands to 320x480

Ribbon Ad
980x40 expands to 640x480

SPONSORED POSTS

Title: 76 characters with spaces max
Description: 144 characters with spaces max<
Image: 400x400 nothing with text, preferably a small picture or logo

HIGH-IMPACT BANNERS

Video Half-Page Ad
300x600

Side Curtain Ad
125x600 or 160x600

Video IMU
300x250 or 336x280

 

PRINT AD SPECS

Ad Specifications

AD UNIT DIMENSIONS
Full Page 7-3/4" x 10-1/2"
Spread 15-1/2" x 10-1/2"
FRACTIONALS
1/2 Horizontal Spread 15-1/2" x 5-1/8"
1/2 Horizontal 7-3/4" x 5-1/8"
1/2 Vertical 3-5/8” x 10-1/2”
2/3 Vertical 5-1/8” x 10-1/2”
1/3 Horizontal 7-3/4” x 3-1/2”
1/3 Vertical 2-3/8” x 10-1/2”
1/3 Horizontal Spread 15-1/2” x 3-5/8”
Island 4-7/8” x 7”
GATEFOLD
Wrap 7-1/8” x 10-1/2”
Spread 14-5/8” x 10-1/2”

 

Please note: All ads must contain a 1/2” margin around the live area. For bleed, use 1/8” (excluding island ad unit). Fractional ads (excluding island ad unit) only need a 1/8” bleed on document edges. Crop marks should be outside of the bleed not within the bleed area.

Ad Units

Ad Units diagram