CRN Media Kit

 

Introduction

We are The Channel Catalyst. Backed by nearly 40 years of technology channel experience, The Channel Company is the leader in media, events, communities, insights, strategy and marketing services for technology vendors, solution providers, and IT professionals.

Our media brand, CRN, is the #1 trusted source for IT channel news, analysis, and insight. The IT channel is our sole focus and passion. We understand the unique challenges facing the partner and vendor ecosystem better than any other media network. That’s why 7x more channel partners* visit CRN.com each month and consume twice as much content as any other channel media site.

More Solution Providers turn to CRN every day to help solve their challenges and make the right choices for their customers and their own business. Demonstrate your commitment to the channel by creating a presence on CRN in front of a highly engaged audience of 150,000 IT and OT Solution Provider organizations and 1.5 million individuals, eager to consume the latest in business intelligence and technology trends.

Channel Point of View

Channel Point of View

Empowering Content

Empowering Content

Market Intelligence

Market Intelligence

Brand Awareness

Brand Awareness

Partner Recruitment

Partner Recruitment

Thought Leadership

Thought Leadership

 

*Alexa.com

CRN MEDIA

CRN editors are at the forefront of channel news, technology trends, business analysis, and competitive research; guiding and advising Solution Providers on the most important IT channel issues. Whether you’re trying to reach a broad audience or a subset group, CRN is uniquely positioned to effectively deliver your message through our integrated media platform. Our diverse portfolio of media solutions reach partners in every way they engage including easy-to-consume video and social networking. The CRN network is built to empower Solution Providers every day, which is why:

90% Use CRN media92%Use CRN media
 
84% Say ads in CRN are influential in driving their selling decisions88%Say ads in CRN are influential in driving their selling decisions
69% Say ads in CRN demonstrate channel commitment73%Say ads in CRN demonstrate channel commitment
76% Of CRN media users read both CRN.com and CRN magazine80%Of CRN media users read both CRN.com and CRN magazine
87% Find CRN an important source when looking for new partnerships83%Find CRN an important source when looking for new partnerships
87% Agree that channel commitment plays a role in decision to use services88%Of solution providers are expanding with current suppliers and/or adding net new suppliers

 

 

Data from 2021 CRN Media Readership Survey

CRN.COM

CRN.com is updated constantly by our experienced editorial team with pertinent IT channel news stories, more often than any other IT channel media site. That’s why Solution Providers come to us and stay with us. CRN.com has more than 3.7 million page views on average each month across more than 730,000 unique visitors. These visitors stay an average of 5.5 minutes each time they visit the site. CRN ranks in the top 1% of websites worldwide.

 

CRN.com consistently tops the list of sites visited by Solution Providers

CRN tops the list of sites visited by Solution Providers

 

Actions taken after seeing an ad on CRN.com

Actions taken by CRN.com visitors

 

CRN Media Readership Survey 2020, Sites Visited in the Past Month

CRN MAGAZINE

Feature stories in CRN’s bi-monthly magazine and special issues have staying power. Solution Providers not only pass along the magazine, they keep it around to reference over time, giving it a long shelf-life.

70% Solution Providers read CRN Magazine

of Solution Providers read CRN magazine

85% go online after reading CRN magazine

CRN readers go online to investigate companies that they have read about in CRN magazine

85% go online after reading CRN magazine

of Solution Providers say info coming from CRN Magazine Special issues is more credible than coming directly from the supplier

 

Data from 2020 CRN Media Readership Survey

CRN magazine sample